Recently health care has consistently become one of the most predominant
topics in our daily lives. As one of the central themes of our last Presidential
campaign, it has evoked heated debates amongst politicians and citizens alike.
From insurance plans to Patients' Bill of Rights to the proliferation of HMO's,
this topic has captivated much of the attention of the news media. And the central
medium of dialogue on this topic? The Internet.
it is indeed, Penny, this "Gateway" has, within the last five years, become the
leading source of information for most of us, and the Dental industry has effectively
adopted it as a vital element in communicating with patients. So we decided to
investigate one company in this field and get an insight as to how patients are
benefiting from this new approach. Its called Dentistry.com, a Web site that provides
fun and informative gateways to dental health care, including extensive resources
to the Dental industry worldwide. Dana Ditrani covers the story.
Dentistry.com says they invite you, the consumer, to discover the secret to healthy
teeth and gums and explore the path to achieve that dynamic smile you've always
wanted. There are also games for the entire family on this web site, offering
entertainment and education for kids. Their theme: "Experience the magic
of dentistry capable of enhancing your smile." That is the call of Dentistry.com.
The dental health care profession now encompasses services
far beyond fixing teeth. The prevention of dental disease, meticulous restoration
of healthy teeth and supporting structures, detection and management of temporomandibular
dysfunction, orofacial pain and neoplasms, cosmetic and functional orthodontia
and maxillofacial surgical techniques are only part of the vital benefits offered
by general dentists and dental specialists.
says they are proud to offer its global audience samples of clinical dentistry
at its finest. In several categories, they demonstrate actual cases, contributed
by select practitioners worldwide.
Q.1 How would a patient effectively
find a dentist suitable for their needs on your site?
Q.2 What do you
see as the major benefit that this site provides?
yourself with a dentist before an unforeseen emergency. This is a practice that
Dentistry.com believes is the only real way to prevent undue costs in treating
preventable oral diseases. Find a dentist who takes a sincere interest in your
family's dental care. Dentistry.com thinks that quality care extends well beyond
the roots of your teeth.
The company also targets professionals
in the dental industry as well. Dentistry.com allows dentists to publicize their
dental practice and help patients select a particular office to entrust their
family's dental health care. This virtual company believes they can make you an
instant online success in front of millions of patients seeking quality dental
care by creating a free practice listing and profile page, available through
its DentistFind search engine.
Q.3 So we see your Web site is not only
for the patient but also for Dentists, can this really be a lucrative source for
professionals in your field?
Q.4 And your Search Engine, how different
is it from others?
Online Consultations, including personal
replies from leading dental specialists, ready to address consumer and professional
inquiries, are the capabilities that DentalAssist boasts of as the leading online
consultation service in dentistry, allowing users to contact specialists on a
variety of dental issues.
Dentistry.com's team of consultants says
they offer you the distinct opportunity to inquire about
new advances in dentistry and dental treatment options,
and to address related issues that may impact your dental
Q.5 We understand your Dental Consultants
provide a courtesy feedback to customers, is that a general standard within the
Q.6 You say you encourage family members
to participate, even providing games online, why?
they believe that their industry is perfectly poised to embrace all of the new
dynamics that the Internet can bring and they intent to be the leader as a resource
for information in the industry. From Woodland Hills, California, I'm Dana Ditrani
for Business World News.