|  Applied Medical  A cruel combination of diet, inactivity and heredity 
makes the U.S. market for gastric surgical procedures, one of the largest in the 
world. Almost half of the adult population of the U.S. is overweight and statistics 
indicate there may be over 5 million people classified as morbidly obese. Traditional 
surgical techniques to treat these ailments have been available for generations, 
but the number of procedures actually performed remains small. This is due primarily 
to the invasive nature of these procedures, requiring, large painful incisions 
and long recovery times. Patients typically preferred to stay on medication or 
to attempt losing weight non-surgically when faced with the traditional surgical 
option.  There is, however, a growing shift towards a relatively new surgical 
approach known as Laparoscopy. A specific device known as a Hand Assisted Laparoscopic 
Surgery device was developed to enable surgeons to conduct these minimally invasive 
surgeries. And the team responsible for this device? A team of specialists at 
Applied Medical Group, a company out 
of Rancho Santa Margarita, California. Pat Matthews talked with these scientists 
and got an insight about the new path of surgeries in the future.  Applied 
Medical is one of a new breed of medical device companies, capable of implementing 
Research and Development effectively and affordably. Applied says they have great 
pride in their dynamic, integrated teams of engineers, product and business managers 
and operational leaders who all joined Applied to make a difference. These teams 
say they consistently develop concepts into products in a third of the typically 
expected development time.  The Applied teams have launched a 
                      portfolio of 150 pending or issued patents covering 12 
                      technologies and over 250 products to achieve leadership 
                      positions in new, minimally invasive and established 
                      surgical procedures. The company focuses on four 
                      specialties: Cardiac, Vascular, General Surgery and 
                      Urology. And research indications are that they reinvest 
                      high percentages of their earnings towards development and 
                      market implementation of technologies.  Offering a major surgical breakthrough, that is, a less invasive alternative 
to traditional, open surgical procedures, the Applied Intromit is a laparoscopic 
hand port, that enables surgeons to perform complex surgical procedures through 
a very small incision. But pioneering new surgical procedures is not new to Applied 
Medical, apparently, the company is known and respected for its innovations in 
practices and technology. With 18 % of its revenue invested in R& D, Applied 
seems to be exceptionally adept at developing, manufacturing and delivering medical 
devices.  We were told that the first application for this type of modality 
is donor kidney procedures. The donor kidney is removed through a port called 
Intromit and the donor recovery and pain are shortened by days. But this was only 
the beginning. This approach has already spread to gastric and bowel procedures. 
Experts estimate that over 1 million surgical procedures, worldwide are potential 
candidates for this approach.  The experts say this new technology results 
in procedures that are far less traumatic to the patient than open surgery. Given 
these facts, it is easy to see why patients are now requesting HALS techniques 
for their surgeries. Many surgeons report that patient demand for HALS 
                      procedures, especially the type used to treat obesity, is 
                      growing rapidly.  Currently the US has the ability to make úsmart bombsÓ that see their target, 
but many of our medical devices are relatively blind. Experts believe in the coming 
years many of the medical devices that travel within the blood vessels or behind 
anatomies will have built-in visualization capabilities. Applied Medical says 
they have already introduced such a device with the capability of enabling the 
surgeon to see and navigate within blood vessels during a procedure called in-situsaphenous 
                      vein by-pass procedure. With all this new technology on 
                      the horizon, the promise we all hear about for the future 
                      of surgery seems all the more real. |