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Bluemax Lighting

Click here for more information about the company.

Agency:

TVA Productions

Writer:

Vince McNey

Client:

Full Spectrum Solutions

Producer:

Cheddy Hart

Project:

BlueMax

Director:

Cheddy Hart

Title:

BlueMax Launch

Art Director:

TBD

Subject:

Medium:

30 minute BNW

Job #:

Contact:

(801) 554-5640

Code #:

Draft:

Final: January 19, 2005

(see Programming Schedule for specific airtimes)

 

SCRIPT

VIDEO

AUDIO

ANCHORS: IN STUDIO

ANCHOR ONE:
Welcome to Business World News. I'm NAME

ANCHOR TWO:
And I'm NAME. We go on locations around the world and behind closed doors to show you what some companies are doing to make the world a better place and improve the quality of life for their customers.

ANCHOR ONE:
This special edition of Business World News deals with a health hazard for many of us who spend our time indoors. It's not just in the air we breathe or the food we eat—this health hazard comes from the light we see.

ANCHOR TWO:
Bad lighting—commonly known as "light pollution"— causes a wide variety of health and work related problems. But scientists have made significant advancements in lighting technology that can help. Reporter ________ explains why there's more to lighting than meets the eye.

STOCK SHOTS OF SUN BATHERS, SKIERS, PEOPLE ENJOYING OUTDOORS, ETC.

REPORTER: (VO)
Sunshine. Most of us love it. When we go outdoors to play or to work we feel invigorated. But many of us are spending far more time indoors—away from natural sunshine—than ever before. It appears that we are becoming a society of "in-dwellers" and it's coming with a price.

OFFICE WORKERS, FACTORY WORKERS, SHOPPERS IN MALLS, STORES, HOSPITALS, KIDS IN SCHOOLS, ETC. UNDER GREENISH FLUORESCENT LIGHTS:

CU VARIOUS TASKS BEING DONE WITH DIM YELLOW LIGHTS

CU ALL KINDS OF FIXTURES, FLICKERING FLUORESCENT, FLICKERING NEON, INCANDESCENT, POOR AND DIM LIGHTING, ETC.

SHOTS OF ADULTS AND KIDS INDOORS RUBBING EYES, TEMPLES, NECK.

REPORTER: (VO)
Spending our waking hours under artificial lighting is taking its toll on our health. That's according to researchers involved in the growing study of how lights affect humans and animals. Artificial light, they say, is a source of potentially dangerous pollution. Distorted color, irritating flicker, and annoying glare, is affecting our health and work performance. People who work and study under artificial lighting often complain about fatigue, irritation, blurred vision, headaches, and other symptoms. In addition, new research suggests that bad lighting contributes to ailments such as attention deficit disorder, seasonal affective disorder, and even some learning disabilities.

REPORTER STAND UP LOCATION: POSSIBLE MALL OR OFFICE WITH LOTS OF UGLY GREENISH LIGHTS IN BACKGROUND

REPORTER: (ON CAMERA)
Most of us suffer through bad lighting not knowing the risks. We just assume that these lights [motions over head or behind] are quite safe, after all they are in 99% of all offices, stores, and schools. Yet the technology behind them is over 75 years old. That's the technological equivalent of driving a 1929 Ford Model A

COVER SHOT OF MICHAEL GOING OVER TECHNICAL PAPERS OR LAB EQUIPMENT

REPORTER: (VO)
Michael Nevins is a pioneer in lighting innovation. For years he and his company Full Spectrum Solutions of Jackson, Michigan have studied the effects of light pollution and have led the industry in providing quality lighting solutions. Recently, he has developed a new technology that virtually eliminates all the harmful effects of light pollution—it's called BlueMax Lighting.

INTERVIEW MICHAEL NEVINS IN LAB WITH LAB COAT

MICHAEL NEVINS:
• BlueMax is a new way of looking at lighting
• Lighting is one thing that until recently has been neglected
• We all know good lighting when we see it
• It helps us work better and feel better
• It makes everything look better
• Like food and water, the quality and purity of light is essential to good health
• Quality light to the eye is like clean air to the lungs.
• It creates optimal brain performance
• Our goal has been to manufacture bright, clean, crisp light that is free from impurities that cause problems.
• BlueMax is the latest technology in duplicating the attributes found in sunlight, which brings that pure light indoors

PANNING SHOT OF SCIENTIFIC JOURNALS AND REPORTS
CU OF WORKER RUBBING EYES. FREEZES TURNS BLUE AS BG FOR SUPERS. REVEAL ON CUE
 

SUPERS:
• MANY WORKER SUFFER SORE EYES EVERYDAY
• MOST SUFFER SORE EYES ONCE A WEEK
• EYE IRRITATION NUMBER ONE COMPLAINT OF COMPUTER USERS

REPORTER: (VO)
Light pollution is a problem we find everywhere. And years of scientific studies confirm that exposure to artificial lighting is proving unhealthy. For instance, researchers have determined that bad lighting is the leading cause of many health problems including eye irritation among workers. This common complaint causes big losses in productivity and absenteeism every year. An occupational health study found that many workers complained of sore eyes everyday. Most suffered from sore eyes at least once a week. And eye irritation is the number one problem cited by computer users. Other research points to bad lighting as the cause of many other complaints including some psychological illnesses.

DR. FIELDS WALKING INTO OFFICE

REPORTER: (VO)
Dr. Daniel Fields is a _________________ of ______________ and a leading expert in light-related illnesses.

INTERVIEW DR. DANIELS FIELDS IN OFFICE (TBD)

DR. FIELDS:
• Bad lighting is unhealthy both mentally and physically
• It increases the chance for injury
• Causes eye problems
• Possible long term health problems
• Better lighting for children, it calms them, makes it less stressful, eliminates many discipline problems, better environment, improves brain performance, etc.
• Better lighting can improve many learning disabilities
• Brain chemicals which determine emotional and physical states, such as melatonin and serotonin, are influenced by light, as is the circadian clock cycle

SHOTS OF ARTICLES, NEWSPAPER HEADLINES, SUPPORTING VO

REVEAL ADA HANDBOOK ON CUE

REPORTER: (VO)
The unhealthy side of lighting is gaining greater awareness around the world. In fact, some governments are beginning to enact legislation to eliminate bad lighting altogether. Recently, some Federal Governments in Europe and Australia have banned the use of standard types of fluorescent tubes in their government buildings.

And in the United States, the Americans with Disabilities Act recommends that Americancompanies do the same.

INTERVIEW WITH MICHAEL NEVINS

MICHAEL NEVINS:
• More workplace illumination solutions like BlueMax are desperately needed
• Good lighting reduces eyestrain, glare, headaches
• Natural BlueMax lighting is the best option
• We've seen it increase productivity, lower absenteeism and improve grade scores with students
• Good lighting eliminates light-related ailments

INTERVIEW WITH DR. FIELDS

DR. FIELDS:
• Light-related physiological ailments are common place, but light-related psychological ailments are very real problems too.
• For instance, the lack of natural lighting leads to seasonal affective disorder, winter depression, and other ailments.
• We see similar symptoms in all types of people exposed to bad lighting.
• In most cases, those affected with SAD-like ailments do not know the cause—and that is lack of good lighting.

VIDEO OF DEPRESSED LOOKING WOMAN LOOKING OUT THE WINDOW THE SCENE TURNS BLUE AND FREEZES FOR THE BACKGROUND FOR SUPERS

SUPERS ON CUE:

10 MILLION SAD SUFFERERS 25 MILLION WINTER BLUES SUFFERERS
75% OF ALL CASES ARE WOMEN 25 MILLION WINTER BLUES SUFFERERS
75% OF ALL CASES ARE WOMEN

REPORTER: (VO)
It is estimated that 10 million Americans suffer from a health problem known as Seasonal Affective Disorder. Another 25 million have a lesser ailment known as "winter depression". And seventy-five percent of sufferers in both groups are women.

INTERVIEW DR. FIELDS IN OFFICE

DR. FIELDS:
• The key factor in diagnosing SAD is the lack of natural sunlight
• Symptoms are seasonal and fade with the arrival of spring and return in the fall.
• Another characteristic of the illness is a craving for foods rich in carbohydrates.
• Symptoms include lethargy or fatigue, weight gain, withdrawal from relationships, inability to concentrate or focus, irritability, anxiety and occasional despair.
• The most successful treatment of SAD is natural light therapy
• The patient spends time each day in front of the light therapy device, while reading, etc.
• Remarkable results without prescription drugs
• Can elaborate as much as needed on SAD and related maladies.

INTERVIEW OF SAD PATIENT IN HOME

REPORTER: (VO)
___________________ suffered with Seasonal Affective Disorder for many years until she discovered the benefits of turning on a better light.

PATIENT:
• I suffered with depression for years
• Didn't know what caused it
• Felt terrible for half the year but pretty good during summertime
• I was on anti-depressants
• Then my doctor had me try light therapy
• Changed my life, now I'm off medication
• Now I love winter months
• Who would have thought that a simple light could make such a big difference

INTERVIEW MICHAEL NEVINS

MICHAEL NEVINS:
• Using a natural light source like BlueMax can positively help SAD sufferers
• In fact BlueMax lighting not only works great as a light therapy device but it’s patented dimmable lighting system makes it a great task light as well
• Everyday use can do wonders to improve the mood and energy levels of most people.

COVER SHOT OF DR. MARTEL TALKING OFF CAMERA

REPORTER: (VO)
Dr. Laurence Martel is president and founder of the National Academy of Integrative Learning, Inc. and a consultant for Fortune 500 companies. He is a leading advocate for improving lighting in workplaces and school rooms.

INTERVIEW DR. MARTEL

DR. MARTEL:

Comments on:
• Bad lighting in the workplace and schools
• Malillumination
• Posillumination
• Best lighting for optimal brain performance
• It's an effective way to increase brain efficiency?
• Bad lighting can have such a dramatic impact on our environment that people suffer from depression, anxiety and other disturbing personal problems which can affect both living and working.
• It does not matter where you live, how old you are or where you work. All people are influenced by levels of brain chemicals, like serotonin and melatonin, which can be directly determined by how much light you perceive.
• Known as your circadian clock, how you perform is influenced by the quality of light you are exposed to. High schools which are starting their classes later in the morning, allowing teens to sleep a bit later are demonstrating all kinds of improvements, including better grades. Imagine if those schools had lighting which duplicated the sunlight and influenced our circadian clock rhythms.

SHOTS OF WORKERS WITH BAD LIGHTING IN OFFICES OR STAND-UP

REPORTER: (VO)
Since we are exposed to the unhealthy effects of insufficient lighting everywhere we go, what can be done? Fortunately, there are those who are actively seeking ways to improve indoor lighting.

INTERVIEW MICHAEL NEVINS

MICHAEL NEVINS:
• Natural light is really the best
• It not only helps with our vision it is essential to our health
• Creating natural-looking light is not easy and that's why the major manufacturers don't do much with it.
• But it can be done, and be done well
• To make good light we basically pattern it after nature's best light—the sun

ANIMATED GRAPHIC SHOWING THE SUN AT THE TOP OF A CIRCLE. EACH OF THE FOLLOWING APPEAR COUNTER CLOCKWISE WITH AN ARROW POINTING TO THE NEXT IN SEQUENCE:

FIRE
CANDLE/TORCH
OIL LAMP
KEROSENE LANTERN
GAS LAMP
INCANDESCENT BULB
FLUORESCENT TUBE
FULL SPECTRUM LIGHT
BACK TO SUN

MICHAEL NEVINS: (CONTINUES AS VO)
• If you look at the evolution of indoor lighting...
• The earliest indoor lighting came from the sun itself through cave openings, windows, and doorways.
•Nightime illumination came from fire, by way of a fireplace, candle or torch light.
•Indoor lighting evolved to various types of oil lamps, kerosene lanterns, and gas lights.
•Then to Edison's incandescent electric light in 1879.
• In the late twenties fluorescent lighting came on the scene and that is what we have lived with pretty much since.
• Recently there have been advances in lighting technology that have created what has been called full spectrum lighting.
• It is close, but our goal has always been to capture the brilliance of sunshine and bring it indoors.
• Now we've done that with BlueMax, which is now available to customers and businesses.

INTERVIEW WITH BERKLEY LABS OR MICHAEL

BERKLEY OR NEVINS:
• To make a light match the brilliance of natural sunlight requires three things:
(1) the proper color temperature
(2) the highest possibly color rendering index, and
(3) high degree of illumination
• Unfortunately missing one or more of these qualities is what makes many artificial lights less than ideal
• Expounds as needed.

ANIMATED GRAPHIC OF COLORED CIRCLES (RED, ORANGE, YELLOW, GREEN, BLUE, VIOLET) CONVERGING INTO A WHITE CIRCLE

REPORTER: (VO)
To make a light that matches the positive qualities of the sun requires the use of all the light in the visible spectrum. Using all the colors in equal proportions gives us the purest light —which is the most natural.

ANIMATED GRAPHIC SHOWING GRADUATED COLORS FROM ORANGE (BOTTOM) TO BLUE (TOP), FROM PASTEL (LEFT) TO SATURATED (RIGHT). X-SCALE = 40 TO 100. Y-SCALE 1500 TO 8500 AT THE TOP.

A SUN ICON LANDS IN THE MIDDLE AT THE 5000 MARK, A LIGHT BULB ICON LANDS AT 4000 ANOTHER AT 3000 ON CUE

REPORTER: (VO)
Sunlight has a color temperature of around fifty-five hundred degrees Kelvin—the unit used to measure the color of light.

As a comparison, common fluorescent lights are far from natural, and range between twenty-seven hundred and forty-one hundred degrees Kelvin. A common incandescent lamp is around 3000 degrees Kelvin.

B-ROLL GRAPHIC ARTISTS, PRINTERS, CHEMISTS

REPORTER: (VO)
Properly corrected lighting is essential for many who need to see color clearly such as those in graphic arts, printing, and textiles industries.

BACK TO GRAPHIC: THE SUN ICON MOVES RIGHT TO THE 100, THE LAMP ICON MOVES TO 60 ON CUE

REPORTER: (VO)
Next, the color rendering index—or CRI—needs to be as close to sunlight as possible. The CRI level is equivalent to turning up the contrast control on a television or computer monitor. The sun's CRI is 100. A standard fluorescent tube found in most offices is around 60 CRI—making things rather dull in comparison to natural light.

B-ROLL FOOD PHOTO STUDIO, FOOD, WOMAN APPLYING MAKEUP

REPORTER: (VO)
The higher the CRI the better things look. Reflected colors are more vibrant and more natural looking. High CRI lighting is good for food preparation, photography, and the application of makeup among others.

BACK TO GRAPHIC: THE SUN ICON GLOWS BRIGHTER ON CUE

SHOT OF OPEN BOOK WITH LIGHT LEVEL INCREASING

REPORTER: (VO)
The third most important characteristic is the lumen output or the brightness of the lamp. When you mix natural light with high lumen output, details are easier to see with less eye strain. For many, this means eliminating the use of a magnifying lens when reading or doing craft work.

B-ROLL BLUEMAX LIGHTING IN KITCHEN. SHOTS OF STUDENTS, HOSPITAL, CRAFTER, HOBBYIST

REPORTER: (VO)
New innovative lighting, such as BlueMax, that combines all these qualities comes the closest to simulating sunlight—and with it, all its healthy benefits. Those who use natural lighting find they have less eye strain, see details and colors better, and enjoy less stress.

ONE OR TWO INTERVIEWS OF SATISFIED CUSTOMERS IN HOME OR OFFICE

WISCONSIN COUNCIL OF THE BLIND

B-ROLL PEOPLE PLAYING CARDS

CUSTOMERS:
Blue Max lighting testimonials...
• My life has improved because of better lighting
• I can see better
• I feel better
• I work better
• Who would have thought that a simple light could make all the difference and so on.

INTERVIEW LIZ KARL VP
B-ROLL SHOTS OF VARIOUS PRODUCTS FOR CUT A WAYS

LIZ KARL:
• Full Spectrum Solutions has been a leader in the natural light industry for the past 8 years. We have consistently produced ergonomic task lamps and light therapy products.
• Our patented dimming features, high quality phosphor compounds and unique designs outperform all of the competitive products on the market today.
• Our desk and floor lamps work well for any application such as reading, computer work, arts and crafts, woodworking, light therapy and sewing.
• The six years I have been with the company have afforded me the opportunity to use the products for many of these applications and it makes such a difference during the long Michigan winters.
• I also use them with my computer at work.
• Over the years, I have been able to speak with a lot of customers and heard some truly amazing stories of how the products have helped. A large percentage of our customers notice the reduction of glare and eyestrain very quickly and also notice higher energy levels.
• Parents whose children have ADD or ADHD comment on how there is a noticeable focus difference when their children are using the products.
• Also, customers suffering with macular degeneration experience significant changes in their ability to read.
• I have also personally used the products for oil painting and have been very impressed with how well I am able to match colors. My paintings look the same under Full Spectrum Solutions’ products as they do when I take them outside. I know most artists become very frustrated painting under unnatural light because the colors are simply not true.
• With the new BlueMax lighting technology, these benefits are even more apparent. This is really exciting because everyone needs better light for all aspects of life whether it is at work or home and BlueMax lighting achieves the best possible light for any function.
• I am extremely proud to be a part of this innovative company whose high quality products that help our employees, our families and our customers.

INTERVIEW IN OFFICE OR LAB

SUPER: MICHAEL NEVINS

HIGH TECH LOOKING LIGHT FIXTURE ON TEST BENCH, TURNS ON AND GLOWS BRIGHT INTERVIEW IN OFFICE OR LAB

MICHAEL NEVINS:
• We have taken lighting to the next level—thanks to new technologies
• We have come as close as possible to simulating all the attributes of natural sunlight and brought it indoors.
• In my opinion we have made the greatest leap in lighting technology since Edison invented the light bulb in 1879.

INTERVIEW OF SCIENTIST

SCIENTIST:
• What we know about light and vision is finally being applied to lighting devices
• The way the eye sees, how it interprets wavelengths, this is important in creating proper lighting
• We find that vision improves when we consider both photopic and scotopic sides of the equation
• There are exciting developments happening in scotopic illumination
• It will mean far superior task and room lighting than we have had in the past

3D ANIMATION CUTAWAY OF THE HUMAN EYE SHOWING THE RETINA AND THEN ENLARGING TO THE PHOTORECEPTORS. SOME ARE CONE SHAPED IN RED, GREEN, AND BLUE. THE RODS ARE GRAYISH COLORED.

ANIMATED WAVELENGTHS HITTING THE CONES THEN OTHERS HITTING THE RODS ON CUE

REPORTER: (VO)
Scotopic illumination is the new frontier of lighting engineering. It greatly enhances all the benefits of natural lighting but works to help the eye see details even better.
The human eye senses light using two types of photoreceptors on the retina. Commonly known as the rods and cones they see the world differently. Basically, the cones see colors and the rods see shades of gray.
There are 12 times more rods than cones meaning we generally see in varying shades of gray with a just hint of color information. The brain mixes it all together so we perceive a wide range of colors. Both rods and cones respond differently to different wavelengths of light. Common lighting design has catered mostly to the cones—or photopic sensitivity. The rods respond to what is known as scotopic sensitivity.
With 12 times more scotopic photoreceptors in the eye it makes sense to give them what they want. That is a very specific wavelength of electromagnetic energy. Yet, this side of illumination has been mostly ignored by lighting designers—until now

INTERVIEW IN OFFICE OR LAB

B-ROLL XCU OF EYE WITH PUPIL DILATING FOR CUTAWAY IF NEEDED

MICHAEL NEVINS:
• We have done very well on the Photopic side using proper color temperature, CRI, and lumen output
• However, photopic is only half the equation
• Working on improving the scotopic side is what is revolutionary for the industry
• We are helping the eye by giving the cones what they need to see better
• We find the pupil constricts better with the scotopic wavelength while using less lumens
• This means less eye strain, sharper vision, better color perception, and greater depth of field
• Using scotopic lighting is the closest thing to sitting under the noon day sun without the heat and glare
• It is truly an overall more enjoyable experience

STUDENTS IN CLASSROOMS

REPORTER: (VO)
By helping improve scotopic vision, BlueMax lights can even help with those afflicted with Scotopic Sensitivity Syndrome, an ailment researchers suspect is a leading cause of some learning and reading disabilities.

SSS EXPERT IN OFFICE

CUTAWAY TO KIDS READING WITH COLOR FILTERS ON PAGES

SSS EXPERT:
• Scotopic Sensitivity Syndrome is a visual perceptual disorder
• Symptoms include poor performance in academic work, behavior problems, attention deficient, reading difficulties, dyslexia, comprehension struggles, fatigue, headaches, depth-perception, blurred vision, etc.
• New research links autism with vision problems.
• Typical lighting aggravates those with SSS
• In the past we have used filters over the page or colored eyeglasses
• New lighting technology is urgently needed

SHOT OF ELDERLY MAN OR WOMAN SITTING UNDER A FULL SPECTRUM LIGHT READING

REPORTER: (VO)
And for those who suffer from macular degeneration and other related vision ailments, scotopic illumination appears to be a sight for sore eye.

INTERVIEW DR. FIELDS

DR. FIELDS:
• Comments on macular degeneration
• Problems as eye ages
• Improving lighting is essential
• Scotopic illumination can be beneficial
• Etc.

SHOTS OF BLUEPRINTS TECHNICAL PAPERS, ETC.

OR STAND-UP

REPORTER: (VO)
Seasonal Affective Disorder, Scotopic Sensitivity Syndrome, macular degeneration, common eye fatigue, headaches, blurred vision, irritability, and numerous health concerns have driven engineers to find a more perfect light for our indoor lifestyle. After eons of living with poor lighting, we finally have the most technologically advanced light under the sun—available today.

INTERVIEW WITH MICHAEL NEVINS

MICHAEL NEVINS:
• BlueMax is the most advanced type of light out there today
• It comes the closest to bringing in natural sunlight without the need for sunscreen
• Our tests show it eliminates all the bad effects of artificial lighting and brings out the best of natural light

VARIOUS CUTS OF BLUEMAX LIGHT FIXTURE AND LAMP OR BETTER YET, 3D ANIMATION OF BLUEMAX LIGHT FIXTURE AND LAMP HIGHLIGHTING EACH FEATURE ON CUE

ANIMATION OF FIVE PHOSPHORS ADDING TO TUBE

REPORTER: (VO)
To create this useful technology, scientists started with a special flicker-free fluorescent lamp and added five color-enriched phosphors. This creates the ideal photopic and scotopic color temperature of 5900 degrees Kelvin. Most full spectrum fluorescent lamps have between two and three phosphors. The added phosphors of the BlueMax lamp significantly enhance the quality of the light.

AT THE TOP: THE BLUEMAX TUBE AND THREE 100 WATT LIGHT BULBS, TURNING ON ONE AT A TIME.

AT THE BOTTOM: A STANDARD FLUORESCENT TUBE AND THREE MORE BULBS (60 DIMMER)

REPORTER: (VO)
To produce a high lumen output the BlueMax lamp uses 70 watts—or the brightness equivalent of three 100-watt incandescent light bulbs—but uses only 25% the energy. Most fluorescent tubes use 40 watts, or roughly the equivalent of three 60-watt light bulbs. The greater the lumen output the easier it is to see details.

GRAPHIC SCALE OVER CU OF LAMP INDICATING 96 ON A SCALE OF 100. LABEL = CRI

REPORTER: (VO)
The color rendering index of this new BlueMax lamp is almost perfect at 96, meaning reflected colors are rich, contrasts are sharp, and vision is clear.

BULLET POINTS OVER BLUEMAX LAMP DIMS ON CUE 10,000 HOURS NO HARMFUL UV COMPLETELY DIMMABLE

REPORTER: (VO)
The lamp lasts up to 10,000 hours, emits no harmful ultra violet radiation, and is completely dimmable.

BLUEMAX HERO SHOT

REPORTER: (VO)
Fortunately for those who suffer from the ill effects of light pollution this breakthrough in high technology illumination comes like an ultimate breath of fresh air.

INTERVIEW IN OFFICE OR LAB

CUTAWAYS TO PEOPLE USING THE BLUEMAX LAMP, TIEING FLIES, SEWING, READING, PAINTING.

MICHAEL NEVINS:
• BlueMax technology is unique in its ability to make work areas radiant.
• Not only is it much easier to read, the words seem to jump off the pages of the book.
• Art work or sewing material is crisp and vibrant, just like you were using a magnifying glass, or sitting outside on a sunny day.
• Why is BlueMax different than any other light source? The BlueMax light uses all the brilliant qualities of full spectrum light, plus it has two additional phosphors that enhance the blue colors.
• Most light only uses one phosphor or color. Some lights use three colors.
• BlueMax uses a total of five phosphors that not only utilize the brilliant qualities of sunlight at noon, but we take that blend and add two additional phosphors. This enhances the scotopic qualities of the light which make it even clearer than regular full spectrum light without the UV.
Higher CRI and color temp using balanced multiple phosphors give this light superior clarity. Scotopically enhanced light has been proven to stimulate the eyes photoreceptors which increases visual acuity, making this light more comfortable to use while lowering melatonin levels that directly affect energy levels in the body.
• It's not just better lighting it's lighting that makes life better.
• If we can do that, we've done our job and the world will be a better place.

STAND-UP

REPORTER:
Michael Nevins and his new technology, BlueMax lighting is revolutionizing the industry. And from all indications, BlueMax is the answer we've been waiting for to bring a little ray of sunshine to our indoor lives.
From Jackson, Michigan I'm ____________ reporting.

ANCHORS IN STUDIO

ANCHOR TWO:
Lighting has come along way since Edison lit up the world over a hundred years ago. Now, we have a new light technology ready to take us through the twenty first century.

ANCHOR ONE:
If you would like to know more about the hazards of light pollution, how new lighting technologies are helping to improve our health, or about BlueMax Lighting visit www.bluemaxlighting.com

ANCHOR TWO:
From all of us at Business World News, thanks for joining us. We'll see you next time.

ANCHOR ONE:
Good bye.

STANDARD CLOSE AND CREDIT ROLL

 

END