| VIDEO | AUDIO | 
										
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                                            ANCHORS: IN STUDIO | 
                                            ANCHOR ONE:Welcome to Business World News. I'm 
                                            NAME
 ANCHOR 
                                            TWO:And I'm NAME. We go on locations 
                                            around the world and behind closed 
                                            doors to show you what some 
                                            companies are doing to make the 
                                            world a better place and improve the 
                                            quality of life for their customers.
 
                                            ANCHOR ONE:This special edition of Business 
                                            World News deals with a health 
                                            hazard for many of us who spend our 
                                            time indoors. It's not just in the 
                                            air we breathe or the food we 
                                            eat—this health hazard comes from 
                                            the light we see.
 
                                            ANCHOR TWO:Bad lighting—commonly known as 
                                            "light pollution"— causes a wide 
                                            variety of health and work related 
                                            problems. But scientists have made 
                                            significant advancements in lighting 
                                            technology that can help. Reporter 
                                            ________ explains why there's more 
                                            to lighting than meets the eye.
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                                            STOCK SHOTS OF SUN BATHERS, SKIERS, 
                                            PEOPLE ENJOYING OUTDOORS, ETC. | 
                                            REPORTER: (VO)Sunshine. Most of us love it. When 
                                            we go outdoors to play or to work we 
                                            feel invigorated. But many of us are 
                                            spending far more time indoors—away 
                                            from natural sunshine—than ever 
                                            before. It appears that we are 
                                            becoming a society of "in-dwellers" 
                                            and it's coming with a price.
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                                            OFFICE WORKERS, FACTORY WORKERS, 
                                            SHOPPERS IN MALLS, STORES, 
                                            HOSPITALS, KIDS IN SCHOOLS, ETC. 
                                            UNDER GREENISH FLUORESCENT LIGHTS: 
                                            CU VARIOUS TASKS BEING DONE WITH DIM 
                                            YELLOW LIGHTS CU ALL 
                                            KINDS OF FIXTURES, FLICKERING 
                                            FLUORESCENT, FLICKERING NEON, 
                                            INCANDESCENT, POOR AND DIM LIGHTING, 
                                            ETC. SHOTS OF ADULTS 
                                            AND KIDS INDOORS RUBBING EYES, 
                                            TEMPLES, NECK. | 
                                            REPORTER: (VO)Spending our waking hours under 
                                            artificial lighting is taking its 
                                            toll on our health. That's according 
                                            to researchers involved in the 
                                            growing study of how lights affect 
                                            humans and animals. Artificial 
                                            light, they say, is a source of 
                                            potentially dangerous pollution. 
                                            Distorted color, irritating flicker, 
                                            and annoying glare, is affecting our 
                                            health and work performance. People 
                                            who work and study under artificial 
                                            lighting often complain about 
                                            fatigue, irritation, blurred vision, 
                                            headaches, and other symptoms. In 
                                            addition, new research suggests that 
                                            bad lighting contributes to ailments 
                                            such as attention deficit disorder, 
                                            seasonal affective disorder, and 
                                            even some learning disabilities.
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                                            REPORTER STAND UP LOCATION: POSSIBLE 
                                            MALL OR OFFICE WITH LOTS OF UGLY 
                                            GREENISH LIGHTS IN BACKGROUND | 
                                            REPORTER: (ON CAMERA)Most of us suffer through bad 
                                            lighting not knowing the risks. We 
                                            just assume that these lights 
                                            [motions over head or behind] are 
                                            quite safe, after all they are in 
                                            99% of all offices, stores, and 
                                            schools. Yet the technology behind 
                                            them is over 75 years old. That's 
                                            the technological equivalent of 
                                            driving a 1929 Ford Model A
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                                            COVER SHOT OF MICHAEL GOING OVER 
                                            TECHNICAL PAPERS OR LAB EQUIPMENT | 
                                            REPORTER: (VO)Michael Nevins is a pioneer in 
                                            lighting innovation. For years he 
                                            and his company Full Spectrum 
                                            Solutions of Jackson, Michigan have 
                                            studied the effects of light 
                                            pollution and have led the industry 
                                            in providing quality lighting 
                                            solutions. Recently, he has 
                                            developed a new technology that 
                                            virtually eliminates all the harmful 
                                            effects of light pollution—it's 
                                            called BlueMax Lighting.
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                                            INTERVIEW MICHAEL NEVINS IN LAB WITH 
                                            LAB COAT | 
                                            MICHAEL NEVINS:• BlueMax is a new way of looking at 
                                            lighting
 • Lighting is one thing that until 
                                            recently has been neglected
 • We all know good lighting when we 
                                            see it
 • It helps us work better and feel 
                                            better
 • It makes everything look better
 • Like food and water, the quality 
                                            and purity of light is essential to 
                                            good health
 • Quality light to the eye is like 
                                            clean air to the lungs.
 • It creates optimal brain 
                                            performance
 • Our goal has been to manufacture 
                                            bright, clean, crisp light that is 
                                            free from impurities that cause 
                                            problems.
 • BlueMax is the latest technology 
                                            in duplicating the attributes found 
                                            in sunlight, which brings that pure 
                                            light indoors
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                                            PANNING SHOT OF SCIENTIFIC JOURNALS 
                                            AND REPORTSCU OF WORKER RUBBING EYES. FREEZES 
                                            TURNS BLUE AS BG FOR SUPERS. REVEAL 
                                            ON CUE
 
 SUPERS:• MANY WORKER SUFFER SORE EYES 
                                            EVERYDAY
 • MOST SUFFER SORE EYES ONCE A WEEK
 • EYE IRRITATION NUMBER ONE 
                                            COMPLAINT OF COMPUTER USERS
 | 
                                            REPORTER: (VO)Light pollution is a problem we find 
                                            everywhere. And years of scientific 
                                            studies confirm that exposure to 
                                            artificial lighting is proving 
                                            unhealthy. For instance, researchers 
                                            have determined that bad lighting is 
                                            the leading cause of many health 
                                            problems including eye irritation 
                                            among workers. This common complaint 
                                            causes big losses in productivity 
                                            and absenteeism every year. An 
                                            occupational health study found that 
                                            many workers complained of sore eyes 
                                            everyday. Most suffered from sore 
                                            eyes at least once a week. And eye 
                                            irritation is the number one problem 
                                            cited by computer users. Other 
                                            research points to bad lighting as 
                                            the cause of many other complaints 
                                            including some psychological 
                                            illnesses.
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                                            DR. FIELDS WALKING INTO OFFICE | 
                                            REPORTER: (VO)Dr. Daniel Fields is a 
                                            _________________ of ______________ 
                                            and a leading expert in 
                                            light-related illnesses.
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                                            INTERVIEW DR. DANIELS FIELDS IN 
                                            OFFICE (TBD) | 
                                            DR. FIELDS:• Bad lighting is unhealthy both 
                                            mentally and physically
 • It increases the chance for injury
 • Causes eye problems
 • Possible long term health problems
 • Better lighting for children, it 
                                            calms them, makes it less stressful, 
                                            eliminates many discipline problems, 
                                            better environment, improves brain 
                                            performance, etc.
 • Better lighting can improve many 
                                            learning disabilities
 • Brain chemicals which determine 
                                            emotional and physical states, such 
                                            as melatonin and serotonin, are 
                                            influenced by light, as is the 
                                            circadian clock cycle
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                                            SHOTS OF ARTICLES, NEWSPAPER 
                                            HEADLINES, SUPPORTING VO 
                                            REVEAL ADA HANDBOOK ON CUE | 
                                            REPORTER: (VO)The unhealthy side of lighting 
                                            is gaining greater awareness around 
                                            the world. In fact, some governments 
                                            are beginning to enact legislation 
                                            to eliminate bad lighting 
                                            altogether. Recently, some Federal 
                                            Governments in Europe and Australia 
                                            have banned the use of standard 
                                            types of fluorescent tubes in their 
                                            government buildings.
 
                                            And in the United States, the 
                                            Americans with Disabilities Act 
                                            recommends that Americancompanies do 
                                            the same. | 
                                        
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                                            INTERVIEW WITH MICHAEL NEVINS | 
                                            MICHAEL NEVINS:• More workplace illumination 
                                            solutions like BlueMax are 
                                            desperately needed
 • Good lighting reduces eyestrain, 
                                            glare, headaches
 • Natural BlueMax lighting is the 
                                            best option
 • We've seen it increase 
                                            productivity, lower absenteeism and 
                                            improve grade scores with students
 • Good lighting eliminates 
                                            light-related ailments
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                                            INTERVIEW WITH DR. FIELDS | 
                                            DR. FIELDS:• Light-related physiological 
                                            ailments are common place, but 
                                            light-related psychological ailments 
                                            are very real problems too.
 • For instance, the lack of natural 
                                            lighting leads to seasonal affective 
                                            disorder, winter depression, and 
                                            other ailments.
 • We see similar symptoms in all 
                                            types of people exposed to bad 
                                            lighting.
 • In most cases, those affected with 
                                            SAD-like ailments do not know the 
                                            cause—and that is lack of good 
                                            lighting.
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                                            VIDEO OF DEPRESSED LOOKING WOMAN 
                                            LOOKING OUT THE WINDOW THE SCENE 
                                            TURNS BLUE AND FREEZES FOR THE 
                                            BACKGROUND FOR SUPERS 
                                            SUPERS ON CUE: 
                                            10 MILLION SAD SUFFERERS 25 MILLION 
                                            WINTER BLUES SUFFERERS75% OF ALL CASES ARE WOMEN 25 
                                            MILLION WINTER BLUES SUFFERERS
 75% OF ALL CASES ARE WOMEN
 | 
                                            REPORTER: (VO)It is estimated that 10 million 
                                            Americans suffer from a health 
                                            problem known as Seasonal Affective 
                                            Disorder. Another 25 million have a 
                                            lesser ailment known as "winter 
                                            depression". And seventy-five 
                                            percent of sufferers in both groups 
                                            are women.
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                                            INTERVIEW DR. FIELDS IN OFFICE | 
                                            DR. FIELDS:• The key factor in diagnosing SAD 
                                            is the lack of natural sunlight
 • Symptoms are seasonal and fade 
                                            with the arrival of spring and 
                                            return in the fall.
 • Another characteristic of the 
                                            illness is a craving for foods rich 
                                            in carbohydrates.
 • Symptoms include lethargy or 
                                            fatigue, weight gain, withdrawal 
                                            from relationships, inability to 
                                            concentrate or focus, irritability, 
                                            anxiety and occasional despair.
 • The most successful treatment of 
                                            SAD is natural light therapy
 • The patient spends time each day 
                                            in front of the light therapy 
                                            device, while reading, etc.
 • Remarkable results without 
                                            prescription drugs
 • Can elaborate as much as needed on 
                                            SAD and related maladies.
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                                            INTERVIEW OF SAD PATIENT IN HOME | 
                                            REPORTER: (VO)___________________ suffered with 
                                            Seasonal Affective Disorder for many 
                                            years until she discovered the 
                                            benefits of turning on a better 
                                            light.
 
                                            PATIENT:• I suffered with depression for 
                                            years
 • Didn't know what caused it
 • Felt terrible for half the year 
                                            but pretty good during summertime
 • I was on anti-depressants
 • Then my doctor had me try light 
                                            therapy
 • Changed my life, now I'm off 
                                            medication
 • Now I love winter months
 • Who would have thought that a 
                                            simple light could make such a big 
                                            difference
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                                            INTERVIEW MICHAEL NEVINS | 
                                            MICHAEL NEVINS:• Using a natural light source like 
                                            BlueMax can positively help SAD 
                                            sufferers
 • In fact BlueMax lighting not only 
                                            works great as a light therapy 
                                            device but it’s patented dimmable 
                                            lighting system makes it a great 
                                            task light as well
 • Everyday use can do wonders to 
                                            improve the mood and energy levels 
                                            of most people.
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                                            COVER SHOT OF DR. MARTEL TALKING OFF 
                                            CAMERA | 
                                            REPORTER: (VO)Dr. Laurence Martel is president and 
                                            founder of the National Academy of 
                                            Integrative Learning, Inc. and a 
                                            consultant for Fortune 500 
                                            companies. He is a leading advocate 
                                            for improving lighting in workplaces 
                                            and school rooms.
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                                            INTERVIEW DR. MARTEL | 
                                            DR. MARTEL: 
                                            Comments on:• Bad lighting in the workplace and 
                                            schools
 • Malillumination
 • Posillumination
 • Best lighting for optimal brain 
                                            performance
 • It's an effective way to increase 
                                            brain efficiency?
 • Bad lighting can have such a 
                                            dramatic impact on our environment 
                                            that people suffer from depression, 
                                            anxiety and other disturbing 
                                            personal problems which can affect 
                                            both living and working.
 • It does not matter where you live, 
                                            how old you are or where you work. 
                                            All people are influenced by levels 
                                            of brain chemicals, like serotonin 
                                            and melatonin, which can be directly 
                                            determined by how much light you 
                                            perceive.
 • Known as your circadian clock, how 
                                            you perform is influenced by the 
                                            quality of light you are exposed to. 
                                            High schools which are starting 
                                            their classes later in the morning, 
                                            allowing teens to sleep a bit later 
                                            are demonstrating all kinds of 
                                            improvements, including better 
                                            grades. Imagine if those schools had 
                                            lighting which duplicated the 
                                            sunlight and influenced our 
                                            circadian clock rhythms.
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                                            SHOTS OF WORKERS WITH BAD LIGHTING 
                                            IN OFFICES OR STAND-UP | 
                                            REPORTER: (VO)Since we are exposed to the 
                                            unhealthy effects of insufficient 
                                            lighting everywhere we go, what can 
                                            be done? Fortunately, there are 
                                            those who are actively seeking ways 
                                            to improve indoor lighting.
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                                            INTERVIEW MICHAEL NEVINS | 
                                            MICHAEL NEVINS:• Natural light is really the best
 • It not only helps with our vision 
                                            it is essential to our health
 • Creating natural-looking light is 
                                            not easy and that's why the major 
                                            manufacturers don't do much with it.
 • But it can be done, and be done 
                                            well
 • To make good light we basically 
                                            pattern it after nature's best 
                                            light—the sun
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                                            ANIMATED GRAPHIC SHOWING THE SUN AT 
                                            THE TOP OF A CIRCLE. EACH OF THE 
                                            FOLLOWING APPEAR COUNTER CLOCKWISE 
                                            WITH AN ARROW POINTING TO THE NEXT 
                                            IN SEQUENCE: FIRECANDLE/TORCH
 OIL LAMP
 KEROSENE LANTERN
 GAS LAMP
 INCANDESCENT BULB
 FLUORESCENT TUBE
 FULL SPECTRUM LIGHT
 BACK TO SUN
 | 
                                            MICHAEL NEVINS: (CONTINUES AS VO)• If you look at the evolution 
                                            of indoor lighting...
 • The earliest indoor lighting came 
                                            from the sun itself through cave 
                                            openings, windows, and doorways.
 •Nightime illumination came from 
                                            fire, by way of a fireplace, candle 
                                            or torch light.
 •Indoor lighting evolved to various 
                                            types of oil lamps, kerosene 
                                            lanterns, and gas lights.
 •Then to Edison's incandescent 
                                            electric light in 1879.
 • In the late twenties fluorescent 
                                            lighting came on the scene and that 
                                            is what we have lived with pretty 
                                            much since.
 • Recently there have been advances 
                                            in lighting technology that have 
                                            created what has been called full 
                                            spectrum lighting.
 • It is close, but our goal has 
                                            always been to capture the 
                                            brilliance of sunshine and bring it 
                                            indoors.
 • Now we've done that with BlueMax, 
                                            which is now available to customers 
                                            and businesses.
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                                            INTERVIEW WITH BERKLEY LABS OR 
                                            MICHAEL | 
                                            BERKLEY OR NEVINS:• To make a light match the 
                                            brilliance of natural sunlight 
                                            requires three things:
 (1) the proper color temperature
 (2) the highest possibly color 
                                            rendering index, and
 (3) high degree of illumination
 • Unfortunately missing one or more 
                                            of these qualities is what makes 
                                            many artificial lights less than 
                                            ideal
 • Expounds as needed.
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                                            ANIMATED GRAPHIC OF COLORED CIRCLES 
                                            (RED, ORANGE, YELLOW, GREEN, BLUE, 
                                            VIOLET) CONVERGING INTO A WHITE 
                                            CIRCLE | 
                                            REPORTER: (VO)To make a light that matches the 
                                            positive qualities of the sun 
                                            requires the use of all the light in 
                                            the visible spectrum. Using all the 
                                            colors in equal proportions gives us 
                                            the purest light —which is the most 
                                            natural.
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                                            ANIMATED GRAPHIC SHOWING GRADUATED 
                                            COLORS FROM ORANGE (BOTTOM) TO BLUE 
                                            (TOP), FROM PASTEL (LEFT) TO 
                                            SATURATED (RIGHT). X-SCALE = 40 TO 
                                            100. Y-SCALE 1500 TO 8500 AT THE 
                                            TOP. A SUN ICON LANDS 
                                            IN THE MIDDLE AT THE 5000 MARK, A 
                                            LIGHT BULB ICON LANDS AT 4000 
                                            ANOTHER AT 3000 ON CUE | 
                                            REPORTER: (VO)Sunlight has a color temperature 
                                            of around fifty-five hundred degrees 
                                            Kelvin—the unit used to measure the 
                                            color of light.
 
                                            As a comparison, common fluorescent 
                                            lights are far from natural, and 
                                            range between twenty-seven hundred 
                                            and forty-one hundred degrees 
                                            Kelvin. A common incandescent lamp 
                                            is around 3000 degrees Kelvin. | 
										
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                                            B-ROLL GRAPHIC ARTISTS, PRINTERS, 
                                            CHEMISTS | 
                                            REPORTER: (VO)Properly corrected lighting is 
                                            essential for many who need to see 
                                            color clearly such as those in 
                                            graphic arts, printing, and textiles 
                                            industries.
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                                            BACK TO GRAPHIC: THE SUN ICON MOVES 
                                            RIGHT TO THE 100, THE LAMP ICON 
                                            MOVES TO 60 ON CUE | 
                                            REPORTER: (VO)Next, the color rendering index—or 
                                            CRI—needs to be as close to sunlight 
                                            as possible. The CRI level is 
                                            equivalent to turning up the 
                                            contrast control on a television or 
                                            computer monitor. The sun's CRI is 
                                            100. A standard fluorescent tube 
                                            found in most offices is around 60 
                                            CRI—making things rather dull in 
                                            comparison to natural light.
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                                            B-ROLL FOOD PHOTO STUDIO, FOOD, 
                                            WOMAN APPLYING MAKEUP | 
                                            REPORTER: (VO)The higher the CRI the better things 
                                            look. Reflected colors are more 
                                            vibrant and more natural looking. 
                                            High CRI lighting is good for food 
                                            preparation, photography, and the 
                                            application of makeup among others.
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                                            BACK TO GRAPHIC: THE SUN ICON GLOWS 
                                            BRIGHTER ON CUE SHOT 
                                            OF OPEN BOOK WITH LIGHT LEVEL 
                                            INCREASING | 
                                            REPORTER: (VO)The third most important 
                                            characteristic is the lumen output 
                                            or the brightness of the lamp. When 
                                            you mix natural light with high 
                                            lumen output, details are easier to 
                                            see with less eye strain. For many, 
                                            this means eliminating the use of a 
                                            magnifying lens when reading or 
                                            doing craft work.
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                                            B-ROLL BLUEMAX LIGHTING IN KITCHEN. 
                                            SHOTS OF STUDENTS, HOSPITAL, 
                                            CRAFTER, HOBBYIST | 
                                            REPORTER: (VO)New innovative lighting, such as 
                                            BlueMax, that combines all these 
                                            qualities comes the closest to 
                                            simulating sunlight—and with it, all 
                                            its healthy benefits. Those who use 
                                            natural lighting find they have less 
                                            eye strain, see details and colors 
                                            better, and enjoy less stress.
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                                            ONE OR TWO INTERVIEWS OF SATISFIED 
                                            CUSTOMERS IN HOME OR OFFICE 
                                            WISCONSIN COUNCIL OF THE BLIND 
                                            B-ROLL PEOPLE PLAYING CARDS | 
                                            CUSTOMERS:Blue Max lighting 
                                            testimonials...
 • My life has improved because of 
                                            better lighting
 • I can see better
 • I feel better
 • I work better
 • Who would have thought that a 
                                            simple light could make all the 
                                            difference and so on.
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                                            INTERVIEW LIZ KARL VPB-ROLL SHOTS OF VARIOUS PRODUCTS FOR 
                                            CUT A WAYS
 | 
                                            LIZ KARL:• Full Spectrum Solutions has been a 
                                            leader in the natural light industry 
                                            for the past 8 years. We have 
                                            consistently produced ergonomic task 
                                            lamps and light therapy products.
 • Our patented dimming features, 
                                            high quality phosphor compounds and 
                                            unique designs outperform all of the 
                                            competitive products on the market 
                                            today.
 • Our desk and floor lamps work well 
                                            for any application such as reading, 
                                            computer work, arts and crafts, 
                                            woodworking, light therapy and 
                                            sewing.
 • The six years I have been with the 
                                            company have afforded me the 
                                            opportunity to use the products for 
                                            many of these applications and it 
                                            makes such a difference during the 
                                            long Michigan winters.
 • I also use them with my computer 
                                            at work.
 • Over the years, I have been able 
                                            to speak with a lot of customers and 
                                            heard some truly amazing stories of 
                                            how the products have helped. A 
                                            large percentage of our customers 
                                            notice the reduction of glare and 
                                            eyestrain very quickly and also 
                                            notice higher energy levels.
 • Parents whose children have ADD or 
                                            ADHD comment on how there is a 
                                            noticeable focus difference when 
                                            their children are using the 
                                            products.
 • Also, customers suffering with 
                                            macular degeneration experience 
                                            significant changes in their ability 
                                            to read.
 • I have also personally used the 
                                            products for oil painting and have 
                                            been very impressed with how well I 
                                            am able to match colors. My 
                                            paintings look the same under Full 
                                            Spectrum Solutions’ products as they 
                                            do when I take them outside. I know 
                                            most artists become very frustrated 
                                            painting under unnatural light 
                                            because the colors are simply not 
                                            true.
 • With the new BlueMax lighting 
                                            technology, these benefits are even 
                                            more apparent. This is really 
                                            exciting because everyone needs 
                                            better light for all aspects of life 
                                            whether it is at work or home and 
                                            BlueMax lighting achieves the best 
                                            possible light for any function.
 • I am extremely proud to be a part 
                                            of this innovative company whose 
                                            high quality products that help our 
                                            employees, our families and our 
                                            customers.
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											| 
                                            INTERVIEW IN OFFICE OR LAB 
                                            SUPER: MICHAEL NEVINS 
                                            HIGH TECH LOOKING LIGHT FIXTURE ON 
                                            TEST BENCH, TURNS ON AND GLOWS 
                                            BRIGHT INTERVIEW IN OFFICE OR LAB | 
                                            MICHAEL NEVINS:• We have taken lighting to the next 
                                            level—thanks to new technologies
 • We have come as close as possible 
                                            to simulating all the attributes of 
                                            natural sunlight and brought it 
                                            indoors.
 • In my opinion we have made the 
                                            greatest leap in lighting technology 
                                            since Edison invented the light bulb 
                                            in 1879.
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											| 
                                            INTERVIEW OF SCIENTIST | 
                                            SCIENTIST:• What we know about light and 
                                            vision is finally being applied to 
                                            lighting devices
 • The way the eye sees, how it 
                                            interprets wavelengths, this is 
                                            important in creating proper 
                                            lighting
 • We find that vision improves when 
                                            we consider both photopic and 
                                            scotopic sides of the equation
 • There are exciting developments 
                                            happening in scotopic illumination
 • It will mean far superior task and 
                                            room lighting than we have had in 
                                            the past
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                                            3D ANIMATION CUTAWAY OF THE HUMAN 
                                            EYE SHOWING THE RETINA AND THEN 
                                            ENLARGING TO THE PHOTORECEPTORS. 
                                            SOME ARE CONE SHAPED IN RED, GREEN, 
                                            AND BLUE. THE RODS ARE GRAYISH 
                                            COLORED. ANIMATED 
                                            WAVELENGTHS HITTING THE CONES THEN 
                                            OTHERS HITTING THE RODS ON CUE | 
                                            REPORTER: (VO)Scotopic illumination is the new 
                                            frontier of lighting engineering. It 
                                            greatly enhances all the benefits of 
                                            natural lighting but works to help 
                                            the eye see details even better.
 The human eye senses light using two 
                                            types of photoreceptors on the 
                                            retina. Commonly known as the rods 
                                            and cones they see the world 
                                            differently. Basically, the cones 
                                            see colors and the rods see shades 
                                            of gray.
 There are 12 times more rods than 
                                            cones meaning we generally see in 
                                            varying shades of gray with a just 
                                            hint of color information. The brain 
                                            mixes it all together so we perceive 
                                            a wide range of colors. Both rods 
                                            and cones respond differently to 
                                            different wavelengths of light. 
                                            Common lighting design has catered 
                                            mostly to the cones—or photopic 
                                            sensitivity. The rods respond to 
                                            what is known as scotopic 
                                            sensitivity.
 With 12 times more scotopic 
                                            photoreceptors in the eye it makes 
                                            sense to give them what they want. 
                                            That is a very specific wavelength 
                                            of electromagnetic energy. Yet, this 
                                            side of illumination has been mostly 
                                            ignored by lighting designers—until 
                                            now
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                                            INTERVIEW IN OFFICE OR LAB 
                                            B-ROLL XCU OF EYE WITH PUPIL 
                                            DILATING FOR CUTAWAY IF NEEDED | 
                                            MICHAEL NEVINS:• We have done very well on the 
                                            Photopic side using proper color 
                                            temperature, CRI, and lumen output
 • However, photopic is only half the 
                                            equation
 • Working on improving the scotopic 
                                            side is what is revolutionary for 
                                            the industry
 • We are helping the eye by giving 
                                            the cones what they need to see 
                                            better
 • We find the pupil constricts 
                                            better with the scotopic wavelength 
                                            while using less lumens
 • This means less eye strain, 
                                            sharper vision, better color 
                                            perception, and greater depth of 
                                            field
 • Using scotopic lighting is the 
                                            closest thing to sitting under the 
                                            noon day sun without the heat and 
                                            glare
 • It is truly an overall more 
                                            enjoyable experience
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											| 
                                            STUDENTS IN CLASSROOMS | 
                                            REPORTER: (VO)By helping improve scotopic vision, 
                                            BlueMax lights can even help with 
                                            those afflicted with Scotopic 
                                            Sensitivity Syndrome, an ailment 
                                            researchers suspect is a leading 
                                            cause of some learning and reading 
                                            disabilities.
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                                            SSS EXPERT IN OFFICE 
                                            CUTAWAY TO KIDS READING WITH COLOR 
                                            FILTERS ON PAGES | 
                                            SSS EXPERT:• Scotopic Sensitivity Syndrome is a 
                                            visual perceptual disorder
 • Symptoms include poor performance 
                                            in academic work, behavior problems, 
                                            attention deficient, reading 
                                            difficulties, dyslexia, 
                                            comprehension struggles, fatigue, 
                                            headaches, depth-perception, blurred 
                                            vision, etc.
 • New research links autism with 
                                            vision problems.
 • Typical lighting aggravates those 
                                            with SSS
 • In the past we have used filters 
                                            over the page or colored eyeglasses
 • New lighting technology is 
                                            urgently needed
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                                            SHOT OF ELDERLY MAN OR WOMAN SITTING 
                                            UNDER A FULL SPECTRUM LIGHT READING | 
                                            REPORTER: (VO)And for those who suffer from 
                                            macular degeneration and other 
                                            related vision ailments, scotopic 
                                            illumination appears to be a sight 
                                            for sore eye.
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											| 
                                            INTERVIEW DR. FIELDS | 
                                            DR. FIELDS:• Comments on macular 
                                            degeneration
 • Problems as eye ages
 • Improving lighting is essential
 • Scotopic illumination can be 
                                            beneficial
 • Etc.
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											| 
                                            SHOTS OF BLUEPRINTS TECHNICAL 
                                            PAPERS, ETC. OR 
                                            STAND-UP | 
                                            REPORTER: (VO)Seasonal Affective Disorder, 
                                            Scotopic Sensitivity Syndrome, 
                                            macular degeneration, common eye 
                                            fatigue, headaches, blurred vision, 
                                            irritability, and numerous health 
                                            concerns have driven engineers to 
                                            find a more perfect light for our 
                                            indoor lifestyle. After eons of 
                                            living with poor lighting, we 
                                            finally have the most 
                                            technologically advanced light under 
                                            the sun—available today.
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											| 
                                            INTERVIEW WITH MICHAEL NEVINS | 
                                            MICHAEL NEVINS:• BlueMax is the most advanced type 
                                            of light out there today
 • It comes the closest to bringing 
                                            in natural sunlight without the need 
                                            for sunscreen
 • Our tests show it eliminates all 
                                            the bad effects of artificial 
                                            lighting and brings out the best of 
                                            natural light
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											| 
                                            VARIOUS CUTS OF BLUEMAX LIGHT 
                                            FIXTURE AND LAMP OR BETTER YET, 3D 
                                            ANIMATION OF BLUEMAX LIGHT FIXTURE 
                                            AND LAMP HIGHLIGHTING EACH FEATURE 
                                            ON CUE ANIMATION OF 
                                            FIVE PHOSPHORS ADDING TO TUBE | 
                                            REPORTER: (VO)To create this useful technology, 
                                            scientists started with a special 
                                            flicker-free fluorescent lamp and 
                                            added five color-enriched phosphors. 
                                            This creates the ideal photopic and 
                                            scotopic color temperature of 5900 
                                            degrees Kelvin. Most full spectrum 
                                            fluorescent lamps have between two 
                                            and three phosphors. The added 
                                            phosphors of the BlueMax lamp 
                                            significantly enhance the quality of 
                                            the light.
 | 
                                        
											| 
                                            AT THE TOP: THE BLUEMAX TUBE AND 
                                            THREE 100 WATT LIGHT BULBS, TURNING 
                                            ON ONE AT A TIME. AT 
                                            THE BOTTOM: A STANDARD FLUORESCENT 
                                            TUBE AND THREE MORE BULBS (60 
                                            DIMMER) | 
                                            REPORTER: (VO)To produce a high lumen output the 
                                            BlueMax lamp uses 70 watts—or the 
                                            brightness equivalent of three 
                                            100-watt incandescent light 
                                            bulbs—but uses only 25% the energy. 
                                            Most fluorescent tubes use 40 watts, 
                                            or roughly the equivalent of three 
                                            60-watt light bulbs. The greater the 
                                            lumen output the easier it is to see 
                                            details.
 | 
                                        
											| 
                                            GRAPHIC SCALE OVER CU OF LAMP 
                                            INDICATING 96 ON A SCALE OF 100. 
                                            LABEL = CRI | 
                                            REPORTER: (VO)The color rendering index of this 
                                            new BlueMax lamp is almost perfect 
                                            at 96, meaning reflected colors are 
                                            rich, contrasts are sharp, and 
                                            vision is clear.
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											| 
                                            BULLET POINTS OVER BLUEMAX LAMP DIMS 
                                            ON CUE 10,000 HOURS NO HARMFUL UV 
                                            COMPLETELY DIMMABLE | 
                                            REPORTER: (VO)The lamp lasts up to 10,000 hours, 
                                            emits no harmful ultra violet 
                                            radiation, and is completely 
                                            dimmable.
 | 
										
											| 
                                            BLUEMAX HERO SHOT | 
                                            REPORTER: (VO)Fortunately for those who suffer 
                                            from the ill effects of light 
                                            pollution this breakthrough in high 
                                            technology illumination comes like 
                                            an ultimate breath of fresh air.
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											| 
                                            INTERVIEW IN OFFICE OR LAB 
                                            CUTAWAYS TO PEOPLE USING THE BLUEMAX 
                                            LAMP, TIEING FLIES, SEWING, READING, 
                                            PAINTING. | 
                                            MICHAEL NEVINS:• BlueMax technology is unique in 
                                            its ability to make work areas 
                                            radiant.
 • Not only is it much easier to 
                                            read, the words seem to jump off the 
                                            pages of the book.
 • Art work or sewing material is 
                                            crisp and vibrant, just like you 
                                            were using a magnifying glass, or 
                                            sitting outside on a sunny day.
 • Why is BlueMax different than any 
                                            other light source? The BlueMax 
                                            light uses all the brilliant 
                                            qualities of full spectrum light, 
                                            plus it has two additional phosphors 
                                            that enhance the blue colors.
 • Most light only uses one phosphor 
                                            or color. Some lights use three 
                                            colors.
 • BlueMax uses a total of five 
                                            phosphors that not only utilize the 
                                            brilliant qualities of sunlight at 
                                            noon, but we take that blend and add 
                                            two additional phosphors. This 
                                            enhances the scotopic qualities of 
                                            the light which make it even clearer 
                                            than regular full spectrum light 
                                            without the UV.
 Higher CRI and color temp using 
                                            balanced multiple phosphors give 
                                            this light superior clarity. 
                                            Scotopically enhanced light has been 
                                            proven to stimulate the eyes 
                                            photoreceptors which increases 
                                            visual acuity, making this light 
                                            more comfortable to use while 
                                            lowering melatonin levels that 
                                            directly affect energy levels in the 
                                            body.
 • It's not just better lighting it's 
                                            lighting that makes life better.
 • If we can do that, we've done our 
                                            job and the world will be a better 
                                            place.
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											| 
                                            STAND-UP | 
                                            REPORTER:Michael Nevins and his new 
                                            technology, BlueMax lighting is 
                                            revolutionizing the industry. And 
                                            from all indications, BlueMax is the 
                                            answer we've been waiting for to 
                                            bring a little ray of sunshine to 
                                            our indoor lives.
 From Jackson, Michigan I'm 
                                            ____________ reporting.
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											| 
                                            ANCHORS IN STUDIO | 
                                            ANCHOR TWO:Lighting has come along way since 
                                            Edison lit up the world over a 
                                            hundred years ago. Now, we have a 
                                            new light technology ready to take 
                                            us through the twenty first century.
 
                                            ANCHOR ONE:If you would like to know more about 
                                            the hazards of light pollution, how 
                                            new lighting technologies are 
                                            helping to improve our health, or 
                                            about BlueMax Lighting visit
                                            
                                            www.bluemaxlighting.com
 
                                            ANCHOR TWO:From all of us at Business World 
                                            News, thanks for joining us. We'll 
                                            see you next time.
 
                                            ANCHOR ONE:Good bye.
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