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HydroFlo Inc.

For more information: www.hydroflo-inc.com

(see Programming Schedule for specific airtimes)
 

Agency:

TVA

Writer:

Todd Erickson

Client:

HydroFlo, Inc.

Producer:

 

Project:

Corporate / Spotlight Script

Director:

 

Title:

HydroFlo

Art Director:

 

Subject:

 

Medium:

 

Job #:

 

Contact:

 

Code #:

 

Draft:

Version 2.a 10/30/03

 

SCRIPT

VIDEO

 

AUDIO

STUDIO TWO SHOT OF ANCHORS.

SUPER IN CG WITH ANCHOR NAMES

ANCHOR OPENING—

ANCHOR 1 :

[NOTE: THIS CAN BE REVISED FOR INTRO FROM ONE STUDIO ANCHOR, IF NECESSARY.]

Hello, and welcome to “Business World News.”

PUSH IN CLOSER ON ANCHOR 2.

ANCHOR 2:

In August of 2003 a massive power grid failure in the northeastern United States shut down the lights in nearly a quarter of the nation's homes. What's alarming is that this power grid failure came without warning, and cost the public billions of dollars.

CUT TO ANCHOR 1.

ANCHOR 1:

Even more disturbing is the fact that America 's infrastructure problems don't end with the power grid. The country's water system — much of it installed one hundred years ago— is crumbling, too. REPORTER NAME is in Raleigh , North Carolina with a report on what one company is doing to help solve the problem.

CLOSER ANGLE ON REPORTER.

REPORTER

STANDUP:

Thanks, ANCHOR. America 's next infrastructure crisis appears to be just around the corner. Broken pipes flood subways, sewage systems overflow during rainstorms, in turn contaminating rivers, lakes and underground drinking-water supplies.

A WIDER ANGLE ON REPORTER, REVEALING THAT THEY ARE STANDING NEXT TO A WATER TREATMENT FACILITY IN NORTH CAROLINA .

REPORTER
STANDUP:

And thanks to ancient treatment plants, pesticide runoff, and the thoughtless dumping of home chemicals down storm sewers, our home tap water is murkier than we'd like to believe, too.

SERIES OF SHOTS:

-WIDE SHOT OF A RIVER OR STREAM,

-CLOSER SHOT ON NATURAL WATERS,

-SHOT OF STORM SEWER DRAINAGE ON A CITY STREET WITH WATER FLOWING INTO IT, OR LARGE WATER DRAINAGE PIPE,

-WIDE SHOT WATER TREATMENT PLANT,

-CLOSER SHOT OF TREATMENT PLANT…

REPORTER VO:

The Environmental Protection Agency, or EPA, estimates that taxpayers will need to spend at least $500 billion over the next 20 years to rescue the water grid in America . That breaks down to $250 billion to replace pipes, tanks, valves and treatment plants in the water infrastructure, and $250 billion more to upgrade the sewage system.

MED SHOT OF ANALYST OR SPOKESPERSON.

CG: Name, title, and professional association.

WATER INDUSTRY ANALYST OR EPA SPOKESPERSON:

•  COMMENTS on how fragile the water grid is right now because of under-investment for the past several decades.

•  Confirms the monetary resources necessary to renovate the water grid.

WIDE SHOT OF LAKE OR RIVER.

CUT TO CLOSE SHOT OF SPARKLING WATER COMING FROM A PUBLIC DRINKING FOUNTAIN.

REPORTER VO:

There are two major considerations that need to be addressed as the massive reconstruction of the U.S. water grid gets underway. Cost is certainly the overriding issue, but the environment figures heavily into the picture as well.

WIDE SHOT OF COMPANY HQ, WITH COMPANY SIGNAGE PROMINENTLY IN FOREGROUND

REPORTER VO:

One of the few companies with proven technology designed to address both the economic and environmental concerns in helping rebuild the water grid is HYDROFLO, based in Raleigh , North Carolina .

CLOSE ON HYDROFLO LOGO, THEN PULLING BACK TO REVEAL THE HMAT SYSTEM IT IS EMBLAZONED ON

REPORTER VO:

Hydroflo's patented aeration technology increases the capacity of existing wastewater treatment plants, using the pipeline infrastructure already in place. And, the HydroFlo process is natural and cannot damage the environment because no chemicals are involved in the treatment.

MED SHOT DOUG ROGERS. SLOWLY PUSH IN TO MED CLOSE UP.

CG: Doug Rogers, Senior Analyst, ManageSource

DOUG ROGERS,

INDUSTRY ANALYST:

•  COMMENTS on Hydroflo's oxygenation technology; that it is 100 per cent more EFFICIENT than competing technologies within wastewater treatment plants—and—60 per cent more ECONOMICAL than alternative technologies in the collection and conveyance sytems.

•  Hydroflo is environmentally sound meets the EPA's intent for treatment without harming the environment.

MED SHOT OF WASTEWATER TREATMENT BASIN .

REPORTER VO:

To better understand how HYDROFLO's patented technology works, it's helpful to understand what aeration is in the first place, and why how it affects the wastewater cycle.

WIDE SHOT OF TREATMENT BASIN .

CUT TO CLOSE UP OF BUBBLING WATERS IN THE TREATMENT BASIN .

REPORTER VO:

For hundreds of years, man has known that oxygen was necessary to help eliminate harmful bacteria and noxious odors from wastewater. However, since water is rather resistant to oxygen absorption under normal circumstances, innovative methods of infusing oxygen into water needed to be developed.

CLOSE SHOT OF WATER SPRAYING FROM PIPING OR OTHER OUTLET INTO BASIN

REPORTER VO:

In its broadest sense, AERATION is the process by which oxygen from the surrounding air or an oxygen supply is dissolved into the water, either by natural methods or mechanical devices.

WIDE SHOT OF LARGE CIVIC WATER FOUNTAIN. PUSH INTO SPRAY FROM FOUNTAIN.

REPORTER VO:

The general idea behind AERATION is to bring the water into intimate contact with the air, by being discharged directly into free air, or the air being forced into a body of water.

DISSOLVE OUT TO TIGHT SHOT ON BUBBLING WATERS.

REPORTER VO:

Without oxygen, hydrogen sulfide gases rapidly form in the wastewater, emitting foul odors and hastening pipeline corrosion.

CONTINUE SHOT AND THEN TRANSITION INTO HYDROFLO CHART : “Standard Oxygen Transfer Efficiencies”

REPORTER VO:

Historically, the aeration process has been attempted by novel systems utilizing gravity, agitation, special membranes, and forced air induction. But, as this comparison chart indicates, very few of these come even close to achieving the level of oxygen transfer efficiency of HydroFlo.

MED SHOT OF REPORTER AT WATER TREATMENT FACILITY, NORTH CAROLINA

REPORTER STANDUP:

HydroFlo's patented process works on the premise that wastewater needs to be infused with oxygen micro-bubbles--bubbles that measure less than five microns in diameter--at either a PRE-TREATMENT stage, or at the wastewater basin stage.

ANOTHER ANGLE ON REPORTER AS S/HE DIRECTS CAMERA TOWARD POV ON TREATMENT BASIN WATERS.

REPORTER STANDUP:

In either treatment scenario, the effluent, or sludgy waste matter, is returned to the basin or force main supersaturated with oxygen that hasten the breakdown of harmful gases and prevent their future formation. These micro-bubbles are the key to the efficiency of HydroFlo's patented systems.

DISSOLVE INTO MED CLOSE SHOT OF DENNIS MAST.

REPORTER VO:

Dennis Mast, chief executive officer for HydroFlo, explains how their two primary products, the PLUS and ATS systems, achieve maximum aeration levels.

MAINTAIN SHOT. PULL BACK TO REVEAL HE IS STANDING NEXT TO A HYDROFLO PLUS SYSTEM INSTALLATION IN NORTH CAROLINA .

CG: “Dennis Mast, CEO, HydroFlo, Inc.”

DENNIS MAST, CEO HYDROFLO:

Describes what HydroFlo offers (to the effect of): “The PLUS system, which stands for Pressure Line Upstream System is an aeration device that installs at new or existing lift pump stations and treats sewage with pressurized oxygenation as it passes through main pumps prior to reaching the treatment facility.”

ANGLE ON DENNIS MAST AT NORTH CAROLINA SITE OF A HYDROFLO ATS INSTALLATION.

DENNIS MAST, CEO HYDROFLO:

“The ATS system, which stands for Aero Transfer System , aerates sewage and wastewater basins by drawing the wastewater from the bottom and passing it through the HydroFlo aeration unit.”

CUTAWAY TO HYDROFLO FOOTAGE OF THE MICRO-BUBBLES.

BACK UP SHOT: STOCK FOOTAGE OF UNDERWATER BUBBLES (FROM AN AQUALUNG)

DENNIS MAST, HYDROFLO CEO:

“Our patented process works on the premise that oxygen micro-bubbles--bubbles that measure less than five microns in diameter—can work much more efficiently on wastewater at either a PRE-TREATMENT stage, or at the wastewater basin stage.”

BACK TO MED SHOT OF DENNIS MAST.

DENNIS MAST

HYDROFLO CEO:

“A constant, pressurized flow of oxygen dissolved in high concentrations get an enormous amount of work done in a shorter span of time than competitive methods using larger bubbles that rise towards the water's surface more rapidly.”

GENERIC WIDE SHOT OF LARGE, UNIDENTIFIABLE PROCESSING PLANT.

REPORTER VO:

A good example of how HydroFlo's aeration systems work can be found at a large food processing company in the Pacific Northwest .

SHOT OF CROP LAND .

CUT TO SHOT OF IRRIGATION EQUIPMENT IN THE FIELD.

REPORTER VO:

This particular company produces between two and three million gallons of processed water per day. Their treated wastewater is used for crop irrigation and feed grasses.

ANOTHER ANGLE ON THE IRRIGATION EQUIPMENT IN THE FIELD.

CUT TO WIDE SHOT OF CROP LAND WHICH INDICATES HOUSING DEVELOPMENT IN THE BACKGROUND AT EDGE OF THE FIELD.

REPORTER VO:

Because the untreated water is packed with bacteria and organic matter, when it was pumped into the spray fields, high concentrations of hydrogen sulfide gas were emitted. The repugnant odor from the gas was noticeable up to three miles away by local residents.

FULL SHOT OF HYDROFLO PLUS SYSTEM.

REPORTER VO:

Prior to deploying the HydroFlo Plus system, the plant had been treating their water with Chlorine, peroxide and nitrate compounds, but their success was inconsistent, at best.

CLOSER SHOT OF PLUS SYSTEM EQUIPMENT.

MED SHOT OF CHURNING WATERS IN A TREATMENT BASIN .

REPORTER VO:

Within thirty-six hours of operation, the HydroFlo system had eliminated all gaseous odors and significantly reduced the back- pressure in the pumps from treated waste.

WIDER SHOT OF WATER TREATMENT BASIN .

CUT TO WIDE SHOT OF GENERIC PROCESSING PLANT.

REPORTER VO:

Corrosion on the pumps, the wet well, and the irrigation components was also reduced. AND, because the food processing plant didn't need to use expensive chemical additives any more, they were able to realize significant cost savings with consistent results over their former system.

MED SHOT DOUG ROGERS.

DOUG ROGERS

INDUSTRY ANALYST:

COMMENTS to the effect that:

•  The demand for sewage treatment services that HydroFlo provides is huge. The sewage infrastructure in America is decrepit and dilapidated.

•  The EPA is fed up with the situation and it has become a priority concern for them.

FULL SHOT OF REPORTER AT WASTE TREATMENT FACILITY.

REPORTER

STANDUP:

Other experts say that we can expect municipal water companies to begin raising their rates to pay for reconstructing the water grid. We can only hope that public utilities officials will proceed with caution in this massive project, selecting only those companies that offer the best economic value and a firm commitment to the environment.

SLOWLY PUSH IN TO MED SHOT ON REPORTER.

REPORTER

STANDUP:

From Raleigh , North Carolina , I'm NAME SURNAME reporting for Business World News.

TWO SHOT OF ANCHORS.

ANCHOR 1:

Thanks, REPORTER NAME.

FAVOR ANCHOR 1.

FADE IN CG: “www.hydroflo-inc.com”

ANCHOR 1:

If you would like more information about HYDROFLO's aeration technology, or the current status of America 's water grid structure, you can visit their website at W-W-W-dot-H-Y-D-R-O-F-L-O-DASH-I-N-C-dot-com.

TWO SHOT OF ANCHORS.

ANCHOR 2:

For all of us here at Business World News, thanks for watching.

FADE TO BLACK.

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